The fridge was admittedly empty yesterday and I thought: why don’t I just go and try that new shop which promised lots of great healthy and organic food? Obviously I was thinking of making a visit to the Whole Food Market in High Street Kensington.
It was open quite recently and being that I adore good fresh fruit and vegetables I was curious about the organic level of their organic food.
For some strange reason, every big retailer outside there is claiming to offer organic food but the only thing they are doing is absolutely perverting the concept. How can they label something as organic when it has been airfreighted during days (maybe weeks) while maintained in a semi-hibernation state for preventing it to ripe too early it’s something that still looks to me as a deceptive practice which should definitely be regulated properly. (Like that bio trend some years ago).
Let me show a couple of examples: I went to my nearest supermarket’ fruits department, and found Organic peaches. That really surprised me since if they were truly organic, they would have been grown in the UK, where the Sun amount these past months has been pathetic. But there they were, all perfect, the same size and the same colour. Obviously they smell to nothing and maybe they have even been kind of shaved as to remove the little hair-like sensation that an authentic peach has. Then I look at the label and find: Origin: Spain
Next to the peaches are organic grapes. Where do you think they came from? South Africa. And the organic apples? Chile.
So now that you’re aware of the situation, I entered the Whole Foods store, wondering if they would have really sourced only really organic food or if they would have fallen again in the same bullshit that the other retailers have done. And effectively, when I came into the fruits & veg section I was rewarded with spanish peaches and melons, italian pears and a whole lot more of fruits which hadn’t grown in UK at all. They might be Fair Traded and not contain bad pesticides or whatever but they aren’t what a sane person would call organic.
Probably next thing I’ll try is one of those farming cooperatives which deliver fruit and vegetables boxes direct to my door, apparently using only homegrown stuff.
I’m a bit skeptical though. If it wasn’t because I don’t have space for big pots I would love to grow my own fresh produce!